Prime Jewelry Group was on a mission to change the corporate event standard for luxury goods.
Why settle for the hustle and bustle of large corporate events? They are over crowded, and you are one of a thousand other people just like you, trying to meet with vendors on their schedule. Prime Group was looking to change that. Introducing, the Prime Jewelry Experience – where product shopping is at your leisure and by invitation only.
The Prime Jewelry Group story was brought to life with direct mail and direct email campaigns, plus a product catalog that got jewelry store owners from the country to register to attend and experience a Prime Jewelry Group Event.
Email Campaign
Industry: Fine Jewelry
Audience: Independently-Owned Jewelers
Action: Register to attend and invite a fellow retailers.
Event Catalog
Direct Mail
Expore the Prime Jewelry Group showcase of top jewelry manufacturers. Plan your day around the Shedule of Events and attend dinner parties to network with top industry leaders.
Direct Mail Campaign
CTA: There’s still time to register. Register now.
