What’s all the buzz about Jack and Diane?

Grogan Jewelers was looking to remind the guys around town that they are the #1 place to shop engagement rings. So, I put together this “little ditty” (pun intended). It happens to be one of my favorite billboards. “How Jack Got Diane” Not only is it a nice play-on-words but it also passes the 3 second drive-by memorability test. You cannot help but sing after reading this billboard. A bonus was that not only did the billboard drive store traffic, but another local business asked, “who did that?”. It was a local dental office looking to expand their business. I worked up a successful series of Billboards, Display Ads, and Social Media Campaigns for them as well.

A Personal Gift Makes a Splash for Mother’s Day

This project began as a direct mail campaign to drive personalized jewelry for Mother’s Day. I decided to do a video version with a 5-year-old little girl doing the voice over. She came across very cute and gave it that personal Mother’s Day touch.

Sapphire Show Stopper

Have you ever heard of a Chatham Gemstone? If not, Chatham Gemstones are created and grown in a lab. Makes sense, the founder was a scientist. Not only is the quality fantastic but you get a bigger sapphire for your dollar. Win-win, right? Hoppe Jewelers picked up the Chatham line and chose this board I that concepted for Chatham. One look at this necklace and the headline wrote itself… Show Stopper!